We expect the donor to get most of their information from their own experience as an audience member, and ask themselves whether they support the services provided and values promoted. The following questions are supplementary.
- How would your budget likely change if you had more revenue than expected? Less?
- How much of your revenue comes from fees paid (e.g., ticket prices, admission) vs. donations?
- Do you have data on your audience - how many people visit, what their interests are, whether they're local or tourists, how happy they are with the experience you provide and what they'd like to see changed/added?
- What is your "audience per dollar of expenses" and how does it compare to that of other organizations? If it is lower, why do you think this is? (Note: we think there can be many good reasons to support an organization with a low "audience per dollar," but we think this is a metric for donors to check and be aware of. They should know whether they're supporting an organization that is unusually "niche" or perhaps just unpopular.)